Complete logistics solution
For e-commerce
Repositioning a brand
Pactic, previously known as Fürgefutár, has been on the market with success for many years. In the interest of further growth, they've aimed for increasing the numbers of their B2B partners and expanding onto the international market. However, it was at this point where they faced several challenges:
• they do not have a clear brand message
• the company name can not be used on the international market
• they have two main target groups (private persons and webshops) with completely different needs
• the services offered by the brand are not completely clear to the target groups
• many people believe the company transports packages (when they are in fact an aggregator site linking to the services of package transportation companies)
• Define brand values and messages
• introducing a new international brand name
• creating a new image that conveys brand strategy
• precise definition and segmentation of services according to different target groups
• creating a new, user-friendly and transparent website
By renewing the website for business partners - webshops - messages and services aimed at the target group can be clearly displayed.
• brand strategy
• logo and image
• print materials
• other communication content
• renewed website
• market launch campaign
Whether it's a recently launched webshop or an e-retailer that handles bulky orders, Pactic takes the burden of a lot of work on their shoulders with the delivery of products, or even warehousing and return handling. It helps webshop owners to focus only on developing their business.
A brand name works well if it conforms to the brand strategy, is sufficiently attention-grabbing and distinguishes the brand well from its competitors.
We have given Nimble Courier the name Pactic, which provides a good solution to the brand's previous challenges:
• refers to logistics activities
• internationally usable
• short, easy to pronounce
•Remember
• vivid, fresh, dynamic sound
Working closely with the Pactic team, we have defined the three main types of solutions they provide to webshops. To better support their presentation, we designed our own icons for them that reflect the nature of the types of services. On the website , all three have separate subpages on which we organize their advantages and transparently present the different tariff plans.
When designing the image, we started from the main brand values defined in the strategy. The bluish color scheme is the reliable, long-term partnership, and the purplish hues and gradient suggest a message of technological innovation.
Pactic has been following the growth of webshops since the first package. This continuous change and development is also symbolized by the graduality, diagonal editing and gradient of the logo. The regular form strengthens the feeling of organization and transparency.
We'll love to hear about the challenges you're facing and help you find a solution that can help you achieve your business goals.
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