Légli Vineyards

The clean, simply good,
We believe in timeless things.

FINE-TUNING THE WELL-KNOWN IMAGE OF A WINERY

challenge

Ottó Légli founded the Légli Vineyard in Balatonboglár in '89, whose name has become synonymous with the orchard, fresh, airily orchestrated white wine of South Balaton since the past 32 years. Otto is recognized in the profession, he plays a major role in increasing the recognition of the production areas on the southern shore of Lake Balaton. Since 2018, he has been elected president of the International Council of Mountain Communities, a professional organization in the grape-wine sector, for the second time. His '94 Pinot Blanc was among the wine company's first batches. Its wines and their clean packaging have long been known in the market. However, after many years, it was necessary to gently re-arrange the image.

solution

First, we formulated in a brand strategy the values that distinguish the winery in the market, which we would like to convey with the updated image. Taking care to retain the main character of the original packaging design already known on the market, we have fine-tuned its elements to create the new image look.

finished items
  • Phasellus elementum
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• brand strategy
• logo and image updates
•packaging
• marketing materials
• photo materials

Creed
To experience liberated and honest moments, to give ourselves and to deal with what we truly love every day. That's what we're always striving for, and we want to pass on that with our wines.
"To speak loudly in silence
and to make a great one just as quietly."
Légli Ottó
QMF6+GR
Balatonboglár, Árpád u. 47, 8630
"Wines don't want to be overthought. They don't need to be evaluated whether it's 'big wine' or 'top wine'. They must be natural, pure, fair wines."
Légli Ottó
Brand values
Timeless
Timeless
Honest
Honest
Clean
Clean
Liberated
Liberated
Image
When creating the new image, we focused on two things: delivering pure, intelligent elegance and showing timeless values. The turquoise and waves of Lake Balaton inspired the blue color on the label and capsules and the pattern of the 333 label.
"Fruitiness, juicy citrusiness and vigor, with lushly beady delicate bubbles. If I could only choose one Hungarian champagne from 2017, it would arguably be Ottó Légli Méthode Traditionnelle Brut 2015... Masterwork!!"
József Kling, GUSTO Magazine Editor-in-Chief
"One of the greatest experiences of my nearly 30 years of winemaking!"
Légli Ottó
Villa Boclar Champagne
Légli's are connected to Lake Balaton, including Balatonboglár even more closely. Otto built the winery and their home here. He knows the countryside and the land like the palm of his hand. This is why we named their Villa Boclar champagne after the Roman name of Balatonboglár. It was made with a total of 2000 bottles and was discarded after 48 months.
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