our design approach

The labels shall represent the character of both winemakers and wines. We think a wine package is good if it conveys this self-identifying character, tells a story or even entertains. It is important that the label distinguishes the winery from the rest, because the wine-loving public can return to what it can identify. Labels are also of particular importance because in a store, customers who are not familiar with the winery often make decisions based on the packaging.