Asú Prime
The essence of Tokaj for true treasure seekers
development of an exclusive limited wine selection brand FROM THE CHOICE OF NAME
The essence of Tokaj for true treasure seekers
development of an exclusive limited wine selection brand FROM THE CHOICE OF NAME
Our task was to ensure that each of the brand elements we designed adequately supports the goal of Aszú Prime, which is nothing less than to introduce all real wine lovers to the special experience of aszú wines.
During the brand strategy, name, logo and image design, we kept in mind that all of them adequately convey the values of the brand: exclusivity, limited collections, uncompromising high quality, special wine experience, modern but also classic, tradition-loving attitude.
• brand strategy
•brand name
• logo and image
• different packaging
•web page
• Image photos
• marketing materials
• social media content management
photos: Ferenc Dancsecs (photo) feat Ustory Design Studio (concept, styling)