Asú Prime

The essence of Tokaj for true treasure seekers

development of an exclusive limited wine selection brand FROM THE CHOICE OF NAME

challenge

Our task was to ensure that each of the brand elements we designed adequately supports the goal of Aszú Prime, which is nothing less than to introduce all real wine lovers to the special experience of aszú wines.

solution

During the brand strategy, name, logo and image design, we kept in mind that all of them adequately convey the values of the brand: exclusivity, limited collections, uncompromising high quality, special wine experience, modern but also classic, tradition-loving attitude.

what is done

Phasellus elementum
Phasellus elementum
Phasellus elementum
Phasellus elementum
Phasellus elementum

• brand strategy
•brand name
• logo and image
• different packaging
•web page
• Image photos
• marketing materials
• social media content management

photos: Ferenc Dancsecs (photo) feat Ustory Design Studio (concept, styling)

Tokaj aszú is one of the best dessert wines in the world, in which complex and timeless values are mixed with elegance. We created Aszú Prime to collect the most unique and rare sweet wines of Tokaj through continuous research.

TARGET

The aim of Aszú Prime is to introduce all true wine lovers to the special experience of aszú wines.

SOLUTION

Throughout the brand strategy, name, logo and image design, we have kept in mind that all of them convey the values of the brand in the right way: exclusivity, limited collections, uncompromising high quality, special wine experience, modern but also classic, tradition-loving attitude.

The best vintagesand masters of the time, in search of winemakers