Arias
Property
The Pécselyi Basin, surrounded by hills, is a separate world for us.
DEVELOPMENT OF A WINERY MARK FROM THE CHOICE OF NAME
The Pécselyi Basin, surrounded by hills, is a separate world for us.
DEVELOPMENT OF A WINERY MARK FROM THE CHOICE OF NAME
The family winery of József Kálmán - originally called Kálmán Winery - has been present on the market since 1991. In recent years, they have faced the challenge of not being able to expand their market and enter new restaurants and shops in Budapest, because the appearance of their wines does not faithfully reflect the level of quality they represent.
There was a need to position the wines higher according to their quality. During the laying down of the brand strategy, together with the winemaker, we came to the conclusion that the existing name does not contribute to the transfer of brand values, so we gave the winery the new name Arias Estate.
From the main messages to the name to the image, every element is designed to properly convey the sincere character of the place of production and the winemaker. Thus, both partners and wine lovers can more easily bond with it and prefer to choose Arias wines.
• brand strategy
• logo and image
•packaging
• marketing materials
•web page
• other communication content
We'll love to hear about the challenges you're facing and help you find a solution that can help you achieve your business goals.
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