Arias
Property

The Pécselyi Basin, surrounded by hills, is a separate world for us.

DEVELOPMENT OF A WINERY MARK FROM THE CHOICE OF NAME

challenge

József Kálmán's family winery - originally called Kálmán Winery - has been present on the market since 1991. In recent years, they have faced the challenge of not being able to expand their market and enter new restaurants and shops in Budapest, because the appearance of their wines does not faithfully reflect the level of quality they represent.

solution

There was a need to position the wines higher according to their quality. During the laying down of the brand strategy, together with the winemaker, we came to the conclusion that the existing name does not contribute to the transfer of brand values, so we gave the winery the new name Arias Estate.

From the main messages to the name to the image, every element is designed to properly convey the sincere character of the place of production and the winemaker. Thus, both partners and wine lovers can more easily bond with it and prefer to choose Arias wines.

what is done

Phasellus elementum
Phasellus elementum
Phasellus elementum
Phasellus elementum
Phasellus elementum

• brand strategy
• logo and image
•packaging
• marketing materials
•web page
• other communication content

Arias Beetle image
Author: Rahmé Nikola, source: izeltlabuak.hu, license: CC BY 4.0

EVENING.

1991

Arias Winery (originally called Kálmán Vineyards), which has been operating since 1991, lies in the Pécsely basin, hiding among hills on the northern shore of Central-Western-Europe's largest lake, Balaton. The wines produced here have a very distinctive character due to the rocky limestone soil of the area. The winery's terrace provides a full panorama of Balaton, which takes our breath away day by day.

Riesling

from Balatonfüred

‘21

"The Pécsely basin, surrounded by hills, is a different world with rich and unique wildlife, including countless protected and rare species."

József Kálmán, the owner of the winery

"Constant change is what we love in winemaking, just like in nature itself. You never know what tomorrow brings, everything changes all the time. It is an eternal cycle, in which nature rules – you can truly understand and respect that when being in the vineyard."

József Kálmán, the owner of the winery

Taste of nature

aim

The goal of the winery is to accurately show the high quality of its products and position them higher from the current state through carefully developed visual communication derived from the brand strategy, which can convey the brand values identified by the winery.

solution

We created the image, the labels and the packaging derived from the brand strategy in a way that it communicates the high quality and the unique character of the products, while showing the winery's connection to the nature and wildlife of the Pécsely basin.